If you plan to post in multiple cities and offer specific deal , tracking which ads produce the best results is important. You can track a Craigslist ad by e-mail, phone number or website. Each tracking mechanism should feature a unique component like a custom e-mail address, telephone. How you choose to track should depend on your industry and the typical methods customer use to communicate with you.

Regardless of whether you sell a product or service, it’s important to understand the competitive landscape on a daily or weekly basis. Supply and demand for certain products or services will fluctuate. Take the time to get to know the other competitors in your cities or categories. If you see a rush on a certain product, focus on something complimentary, deals, discounts etc For instance, if you’re a mattress company and see that a large number of a specific brand and/or size mattresses are flooding your market, either price match or focus your energy on a different size or bed frame until the market stabilizes. Also, take into consideration the season and the demographic (both income and recreational) of the cities in which you post. In the winter, a snowmobile will not sell nearly as well in California as it will in Vermont. So take in consideration correct features in your ads. Bring the WOW to your new customers and the more ads you post the more revenue you will receive.

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